Market Research

Vital Tools for Businesses of All Sizes

Market research is an essential tool for long-term success that can help you:

Determine the feasibility of a new business
Build a business plan
Develop your marketing and promotion strategies
Direct innovation and product development efforts
Identify emerging global pet markets for expanding distribution
Monitor industry trends that help you anticipate and react to market changes

Although vital to the health of your business, conducting market research can be costly. It requires significant expertise, manpower, and technology to yield high quality data and insights. APPA membership includes access to several market research solutions that cover all of your business needs.

APPA National Pet Owners Survey

The industry’s most comprehensive primary consumer research study about the U.S. pet population and pet owner demographics. Published every other year, the Survey provides several years of trended data. Click on the link above to access the table of contents, get more information about the background and purpose of the Survey, and watch our video.

A complimentary copy is available to APPA members (a $3500 value) and available for non-members to purchase. Custom reports from the Survey data are also available and priced upon request.

National Pet Owners Survey Order Form

APPA Generational Report- Volume 2

Based on information from the 2017-2018 APPA National Pet Owners Survey, this e-book examines trends, changes, and opportunities by generation within the pet products marketplace. For a list of topics and to view the table of contents, click on the link above.

Available to APPA members for $400 and non-members for $600.

APPA Generational Report Order Form

Packaged Facts

For more than 50 years, Packaged Facts® has been a leading publisher of market research in the pet products and services sector. Their published reports span the pet industry from large studies on pet food and pet supplies, to niche coverage of eco-friendly products, pet insurance, pet services and global pet trends.

Complimentary market summaries are available exclusively to APPA members (a $4500 value) when you log-in.

APPA members are also eligible to receive a 10% discount on other full length key pet industry reports at http://www.packagedfacts.com/landing/appma.asp.

Euromonitor International

With an extensive network of in-country analysts around the world, Euromonitor International is the leader in strategy research for global consumer markets. Passport Pet Care, an online database of research and analysis for pet food and pet care products, includes millions of statistics and reports covering 54 countries worldwide.

APPA members are eligible to receive a 15% discount on all purchases. For information and a comprehensive list of available products and services, click on the link above.